MediCrunch is a tasty, healthy treat that makes giving your pet it's medication easy. Simply insert your pets medication into the creamy peanut butter center and give them the treat. This eliminates the need to put your hand in your dogs mouth to get them to take their medication.
Description of the product target audience
Pet owners who have trouble giving their pet it's medication.
We want the logo and packaging to skirt the line between "fun treat" and "medical benefits". Potentially a clean, white, "clinical" looking background with clean typography, mixed with a playful pet playing with the product. The box needs to stand out in an online marketplace's search results and also on store shelves.
I've attached a mockup we have done ourselves showing the vibe we are going for, but we are open to other options as well.