MEDICASP REDESIGN
laura.ruiz needed a new product packaging design and created a contest on 99designs.
A winner was selected from 40 designs submitted by 8 freelance designers.
One of the designers who made it happen
How laura.ruiz started their product packaging journey
Package type
Design inspiration
What colors do you want to see in your design?
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Company name
GENOMMA LAB
Existing website
Product name
MEDICASP NEW BOTTLE & CARTON
Description of the product
Medicasp is the most effective anti dandruff shampoo, with it's ketoconazole base removes dandruff fungus from the scalp and end the problem - while most anti-dandruff shampoos on the market barely control it.
The shampoo has 130mL.
Description of the product target audience
Men and women from 25 years and up who are in need of a solution to remove dandruff and leaves healthier scalp and smoother hair.
Style attributes
Design needs
We want to position Medicasp as a modern and unisex brand. The new bottle and carton image need to communicate effectiveness, technology, and premiumness.
It's important to keep the brand's signature colors (PMS ORANGE 173, GREEN 377) and a medical look.
The active ingredient is one of the brand's strengths, KETOKONAZOL should be highlighted.
The carton needs to have a window so the consumer can see the bottle.
The logo has to be visible on all carton sides.
What to avoid
Avoid the cosmetic and beauty looks.
Do not remove the carton window
Do not touch the logo, use the file attached
Package dimensions
The new bottle should fit in the current carton. See carton dieline attached.
Attachments
Gold package
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Deliverables
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