coffeewalk.uO got their new product packaging by running a design contest:
Looking for a fun, engaging product package design for a pet toy!
Check out coffeewalk.uO's Product packaging contest…
Animal & Pet
Suction Cup Dog Chew Toy
Description of the product
This is a chew toy for dogs that can be used both during playtime and meal time! The suction cups adhere to the ground and provide interactive fun for pups. We are looking to evoke a playful, fun, holistic image through our packaging.
Description of the product target audience
Young professionals or middle aged parents of a growing family who also happen to be pet owners. They are able to afford multiple toys for their pets to provide them with intellectual stimulation and physical interaction. These pet owners care about the wellbeing of their pets and want to add joy to their furry friend's lives. These pet owners probably live in apartments or smaller homes in higher income areas where space is limited, so these types of toys are not out of budget for them. These pet owners may also have small children who occupy their time when they aren't busy with their pets!
I am looking for a clean, straight forward, playful box design for a dog toy. I am hoping to stand out from competition by providing a quality box design. One side will feature simple instructions for use. I will also provide a label for a barcode that will need to be placed on the packaging. I will need a call out for a bonus product (3M, clear floor sticker to help with suction on wood or textured floors). Somewhere on the box I will likely need to include a "Made in China" label. To be included: ----------------------- INSTRUCTIONS: 1. Make sure the surface is smooth, clean, and free of gaps, dirt, hair, etc. 2. Place both suction cups on the surface and push down firmly to remove as much air as possible. The less air, the better the seal. 3. Enjoy! *Gently pull the tabs on the suction cups to release the cups from the surface* --------------------- TIPS FOR USE: This will work on any smooth surface such a glass doors, stainless steel, tile, etc. Explore! Try adding treats or kibble to the inside of the ball to make mealtime fun and to practice slow feeding! If the surface is uneven or has gaps, such as tile or wood panels, use the free clear sticker included with your purchase to enhance suction capability! If the suction fails, the most likely culprit is dust or hair. Try wiping down the surface or suction cups with a damp paper towel or cloth! Dogs should be trained to chew on the ball, not the suction cups! Their teeth can make little holes that can cause suction to fail, PLUS, they will be missing out on the teeth cleaning benefits that comes from chewing the tartar removing ball! ------------------------ BONUS/FREE clear floor sticker to enhance suction capability on uneven surfaces! ------------------------ Teeth Cleaner Gum Massager Tug of War Toy Slow Feeder and Agility Trainer
What to avoid
I want to avoid dark colors. I want to avoid fonts that are too "young" or "childish" (i.e., comic sans) and super block-y tech-centric fonts. We should not have any photos of other animals such as cats or birds on the package. This is a dog-specific toy.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
coffeewalk.uO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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