LIFE SNACK got their new product packaging by running a design contest:
Life Snack - a packaging for an healthy lifestyle
Check out LIFE SNACK's Product packaging contest…
Food & Drink
Other color requirements
on the italian shelf the competitors are: White, red and Yellow principally... we need to capture the eyes of the consumers, the curiosity to have the chance to be picked up in few seconds... please go to check the competitors websites: www.sancarlo.it www.pata.it www.amicachips.it
www.lifesanck.it (working progress)
Description of the product
POINT OF STRENGHTS: oven baked corn snacks, gluten free not fried, free from colouring agents and preservatives, with iodized salt, corn oli and linseed oil. Important: source of Omega 3 (patented) -60% saturated fats Made in Italy
Description of the product target audience
unisex from 15 to 65 years old, medium salary, a person who pay attention to healthy snacks, who has an healthy lifestyle.
FRONT PACK: brand name (LIFE), product shape (corn sticks like Fonzies), ingredients (cheese, turmeric and ginger flavour all together) , point of strenghts, size BACK PACK: nutritional facts, ingredients, adress and social media, bar code, plastic recycable
What to avoid
We need a pack different from what we are using to see on the supermarket shelf, in particular in Italy where our main competitor are: San Carlo, Amica Chips, Pata, we need to have a pack impactful. Consumers will buy our products because is healthy (and the competitors are not!) and persons will feel much better after having taste it, it's lighter than the others.
• TOTAL WIDTH 290 MM • WIDTH FOR DESIGN 260 MM • TOTAL HEIGHT 240 MM • STRIP/BAND 15 MM LEFT • STRIP/BAND 15 MM RIGHT
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
LIFE SNACK collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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