We would like to see label designs and bottle renderings to match the attached bottle shape and label dimensions.
Logo, color palletes and fonts can all be seen here: https://frey.compliment.com/
You can see our current brand and product details, HOWEVER we are looking to re-brand completely, so please DO NOT use any current design themes or concepts: https://frey.com/collections/all/pr…-detergent
The biggest challenge with our current brand is that it appears to be too masculine, and too expensive, specifically in our black bottle.
The new bottles will all be matte, soft touch white (image included for shape)
The new logo is already designed and finalized, please do not make edits.
Our new brand will have several fragrances, where each fragrance will be specified by a main color of the packaging design, or a very obvious accent color.
The label MUST be designed so that we can switch out the main color, and it still looks good, across many different colors.
Focus should be on front of label, as well as one side panel that highlights our value propositions (maybe with icons).