Anyone who enjoys taking their own leftovers lunch or snacks to work, school, or extra-curricular activity AND they are tired of the drab brown bag. Typically, women ages 25-64 earning over $40k annually.
We don't wish to market this as a Kid's Lunch Box so avoid anything that would scream "Toy Aisle" at first glance.
The product dimensions are: 8.5 in L x 5.19 in H x 4.0 in W. From there the product is split into 2 trays to hold food. It will not hold an American style sandwich/submarine sandwich. It is designed to hold a sensible lunch portion (think: rice, veggies, and protein in one tray and then maybe a salad in the second tray). The lower tray is slightly deeper than the top tray when set next to each other.