inspirebeyond got their new product packaging by running a design contest:
Inspirational Ab Wheel Sports package design
Check out inspirebeyond's Product packaging contest…
Inspire Ab Wheel
Description of the product
Inspire Beyond manufactures high quality fitness training accessories to the highest standards. Our Vision • To inspire everyone to create a healthier lifestyle. Our Purpose • To develop and distribute high quality fitness accessories to assist people to develop a stronger and healthier person. This product the Inspire Ab Wheel assist in building a strong core using all stomach muscles. It also works your back, shoulders and arms. The extra strong wheel is very durable and be used on any surface safely. The roll out movement using the wheel can be straight in and out or carve off to the left or right to work the abdominal on each side of your body as well
Description of the product target audience
Target Market Anyone looking to become active in fitness and health, Main target age group is 20 to 45 male and female The range of the target person will also be fit into 3 categories: - 1. Beginner wanting to gain some basic fitness 2. Intermediate – has some fitness level but wanting to improve 3. Advanced – a fulltime athlete or fitness enthusiast wanting to take their strength and fitness to the next level
Artwork Brief Aim – we are looking for a modern design which also demonstrates and shows quality and functionality. We have provided professional photographs that can be incorporated into the packaging. We also encourage the use of stock images of female, male or both showcasing a toned abdominal area on their body and must appeal to both sexes. Also attached are the official logos in several different styles to be used. Box side key points and ideas Front of box • Product name – Inspire Ab Wheel • Inspire Beyond Logo • Picture of the ab wheel • “includes extra thick knee pad” possible picture • Possible use of male/female body images • Key phrase “TOTAL BODY AND CORE WORKOUT” Top of box (Lid) • Product name – Inspire Ab Wheel • Inspire Beyond Logo • Picture of the ab wheel • Key phrase “GET STRONGER, LEANER and FASTER” Bottom of box • Product name – Inspire Ab Wheel • Inspire Beyond Logo • Barcode • Website details • Made in China Side 1 of box • Product name – Inspire Ab Wheel • Inspire Beyond Logo • Picture of the ab wheel • Possible use of male/female body images • Key phrases o Features non-slip handles o Easy to use o Use up to 300kgs body weight o High performance quality Side 2 of box • Product name – Inspire Ab Wheel • Inspire Beyond Logo • Picture of the ab wheel (possibly) • Use a 100% Money back guarantee logo • Key “BENEFITS” o Strengthen your core o Tone your waist, arms, back and shoulders o Carve your abs o Great for travelling o Use at home or the gym Back of box • Product name – Inspire Ab Wheel • Inspire Beyond Logo • Picture of the ab wheel (possibly) • Add pictures or sketches showing the difference between Beginner, Intermediate and Advanced. Or open to other ideas.
Product Packaging Brief • 6 sided box with lid opening at the top • Box dimensions – 22.5cm high x 17.5cm wide x 14.5cm deep
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
inspirebeyond collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Our 2nd time working with this team and we couldn’t be happier. Quick turn around, thoughtful design and really good at implementing feedback! I highly recommend.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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