morganu got their new product packaging by running a design contest:
Household Cleaners + Table Pouch Design
Check out morganu's Product packaging contest…
Household Cleaners for Existing Brand
Description of the product
We have our design already for personal care products like shampoo, conditioner and moisturizer. Now, we're launching household cleaners . We want the design to be similar, but very subtly different. Do we use a label or is it printed on the bottle. Is the bottle clear or white? And, how different is the design on the bottle. It is the same brand so it needs to be very similar.
Description of the product target audience
People who care about healthy products and design. They want their homes to look good. They lean toward minimalism.
Surface Cleaner, Bathroom Cleaner, Dish Soap Pod Bag, Laundry Detergent. Just use standard bottle shapes. Bullet rounds for example. And Standard pouches that have pods. Find those images and design into them and provide renderings. Here are the brand assets: https://www.dropbox.com/sh/n5dpvh4fqkpdq0d/AAA79_eWj_yzD3S69VXtDBLya?dl=0 Here is photography to get a sense of what things look like: https://www.dropbox.com/sh/jgd4m73ir8fx46k/AAD5b8hg2JBfA8nnprZe98rMa?dl=0
What to avoid
Don't change our original too much. The brand must be recognizable. It's just to give cleaners and the stuff that's in the kitchen a slightly different feel than the stuff that's in the bathroom. Because, we want to avoid the brand going from minimal to generic. And that's the risk with a brand that's this minimal.
We're aiming to do about 16oz bottles. Pouches with pods you can use your judgement.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
morganu collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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