careyfried got their new product packaging by running a design contest:
Hi Hemp pharmaceutical grade extracts that appeal to women who want healing benefit of Hemp extract
Check out careyfried's Product packaging contest…
Medical & Pharmaceutical
Description of the product
Hi Hemp is a pharmaceutical grade Hemp extract combined with pure grade botanicals. It is a premium product, not cheap. The product needs to stand out among lower quality product offerings and even bogus offerings. There are a lot of hemp products to choose from but most don't live up to the hype and even lie about ingredients or have poor quality ingredients. What's different about Hi Hemp is that People trust Hi Hemp because of its pharmaceutical-grade, high-quality ingredients and the highest level of compliance with regulations. The brief has details on 4 separate formulations. The packaging design should be adaptable in different colors for the different formulations.
Description of the product target audience
, designed for women mostly, but also men, aged 30-60; for sale in pharmacies and better cosmetics stores. it's over the counter no prescription required. people curious about the medicinal and relief qualities of hemp extract for soothing pain, mood, healing, regenerating, energy.
need product outer packaging in a hexagonal shape. consider maybe showing the product inside the box with a cut out or clear plastic window. the packaging should make people want to pick it up, touch it and read it. Consider how the packages will look on the shelves in a Whole Foods or high end cosmetics counter; the different formulations should display well together.
What to avoid
don't want a busy design with a lot of design elements avoid primary colors
no but use the example in the brief of the hexagonal boxes or from the Kaneh B website as rough dimensions.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
careyfried collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Unisex, Age ranges from 18-80. Location USA. Income level: $25000 to $100K.
At the moment our current clients are +45 Women. Our brand is Healthy, organic, green, play full but serious. We want
Dentist and dental assistants in dental clinics. They are usually very sensitive to appearance of the product packaging
Moms and dads (all ages) in Mexico. Income level: middle class and above. Product will be applied to babies ages 0m to 3