How john 2D Food started their product packaging journey
Who are you known as?
2 Degrees Food
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are the original Buy-One-Give-One Food Company. We are a small Company with a big mission. We want to end childhood hunger around the world. For every 2 Degrees product you buy, we feed a hungry child. We sell fruit & nut snack bars and will be introducing a new line of instant coffee products. Our target audience for this project are coffee drinkers and consumers who want the convenience of a great cup of instant coffee. Think Starbucks VIA.
What inspires you and how do you envision the design for your business?
Instant coffee packaging.
Three SKU's (Breakfast Blend, Decaf, and Dark Roast
- 2 Degrees Logo
- Product Description (flavor)
- Mission statement (Buy A Coffee, Feed A Hungry Child)
- Coffee Strength (Light / Medium / Bold)
- 100% Arabica Coffee
- 8 Packets
- Net Wt.
Design should be clean, simple, straightforward and modern
Tone should be real, honest and express an authentic attitude
Style should feel unique, artistic, warm, soft and inviting
Communicates "giving" and "connection"
We want the design to translate into a packaging concept that has strong shelf presence, appetite appeal and introduces the consumer to the 2 Degrees mission.
Design should have legs and be extendable into other beverage concepts like ice tea, drink mixes, and coffee lattes, etc. Prefer to see how you would extend it into a beverage platform.