One & Done is a new lice treatment being introduced by LiceGuard in the United States. It is a one treatment solution (mousse-like in form) that is applied to dry hair and washed out. It is clinically proven to kill lice and their eggs. The product itself will be a 4 oz. tube within a package (package is the design contest.)
There are a few claims that we'd definitely like highlighted on the front of the box:
2) Works in one use
3) Clinically-proven on lice and eggs
Also, we'd like a bold circle somewhere on the front saying "100% Guranteed!"
Description of the product target audience
One and Done is marketed at all mothers and caregivers who will be applying the treatment solution to their children's hair. They are largely concerned with a) safety and b) effectiveness. One and Done is both: it's a non-toxic solution and has clinical results showing that kills lice and eggs in 15 minutes.
We'll want the whole box designed, but the back panel will be drug facts and instructions for use. The design component will be on front and sides.
What to avoid
In a recent iteration of the RobiComb box (LiceGuard's flagship product,) we used bold yellow and orange colors (pantone 102 and pantone 1585.) We'd like similar colors used for this.
2.25" L x 1.75" W x 6.75" H
Another product we have - note the bold font and colors
This is a framework for how back will look. One and Done is a homeopathic product, so needs to adhere by certain language guidelines. See attachment with Drug Fact and back panel language
Competing product - we like the bold "VAMOUSSE"
Word document showing the text that needs to be on the back of the box.