Great work, very patient, easy to work with, has great ideas.
- Correll Concepts
Totally smashed the brief out of the park!! It was only the 3rd entry out of 63 really listen to what we were after will defiantly use her again!!!
How jason.bowne started their product packaging journey
Who are you known as?
Big Island Seafood
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Purveyors of artisinal seafood products based in Kona, Hawaii (home of the IronMan Triathlon!) targeting consumers in two segments: (1) consumers with disposable income (what we are targeting as the "wine and cheese" crowd, and (2) consumers focused on specialty foods and diets, namely gluten free and Paleo.
Our primary offerings include canned fish (processed in decorative jars), fish jerky, smoked fish and fish sausage.
What inspires you and how do you envision the design for your business?
We are looking for the "next step" in the evolution of our jerky pouch and smoked fish shrink sleeve, both of which should have primarily the same design. Our packaging needs to maintain the qualifications of "clean, classy and upscale." We want to balance the exclusivity factor with accessibility (consumer desire) to try new products.
Where applicable, please include any color name/number/definitions that we might need to convey to a printer.
I have included some sample and source files (logo). We are very open to any new directions (including , so please feel free to do multiple designs if you think you have a stroke of genius!
The jerky pouch design has been worked up with a local packaging company with their internal graphic designer. I think it's "ok" but I think the design feel and messaging can be improved upon. This is not an indictment upon him, but if I decide to go with another packager I don't want to keep revving with him and have there be hard feelings. :)