chrisbsI got their new product packaging by running a design contest:
Can you help my coffee brand/idea come to life?
Check out chrisbsI's Product packaging contest…
Food & Drink
No Ordinary Moments
Description of the product
Moksha is a coffee alternative with zero caffeine, filled with organic mushrooms, adaptogens, cocoa and chai. Moksha will help people experience life to its fullest and live in the moment by freeing people from their caffeine addictions which often make people feel anxious, jittery, unproductive and overwhelmed. Enjoy a cup of moksha for performance and health benefits like natural energy, focus and more without the anxiousness, jitters and crash. Moksha contains 500mg of medical mushrooms and 200mg of adaptogens to empower energise and stimulate drinkers to live productive lives without the side effects of caffeine. Flavored by masala chai, cacao, and coconut sugar. Moksha will be a delicious Indian feeling drink that people can have as part of their morning ritual or for an afternoon pick up. Moksha is a common term from the ancient Sanskrit language, and, translated into English, means spiritual freedom or liberation. Means to be freed from the cycle of birth and rebirth in Hinduism so we want this idea of freedom and spirituality to flow through the design. The frame of reference - it is a tea/ coffee-based product - sold in both cafes, retail and online
Description of the product target audience
Female 28-52 Live in London, San Fransisco, Interested in: Yoga, Spiritual, Pilates, Cross Fit, Reading/ books, premium coffee shops, health food shops - like WholeFoods. Functional fitness, Kettlebells,Triathlons, Jujutsu - Creative people who appreciate design, UI, front end tech, designers, - The work at the likes of Facebook, Google, twitter, salesforce, linkedIn, People who use apps like Headspace & Calm, Listen to Tim Ferriss Podcast. Income $50'000+ - Take pride in their health, happy to join gyms like Barrys Bootcamp, soul cycle ect (please google any of the above if not heard to give a sense of feel and target market) Interested in key ingredients like - collagen, mushrooms (reishi, chaga, cordyceps and Lions Mane) A weekend would look like this for them. Wake up do a yoga/exercise class, go to their favorite fancy coffee shop - grab some brunch from an organic health food shop - then hike in the mountains with friends.. Moksha is part of their daily journey to feel better during these experiences Our typical user of the product would be someone who actually drinks coffee/ a lot of coffee but want another option and wants to cut caffeine out of their life, be more productive and on a positive journey of self improvement and connect deeper with themselves with amazing ingredients like mushrooms & adaptogens. The product would also be used by those who don’t drink coffee but are just looking for similar effects without the negatives. We want to create a tribe of customers around the belief that this is the future and Moksha is superior to coffee. Customers will also be able to buy in cafes and restaurants as a drink that can be served fresh or buy a bag to go. The cafe/ restaurants/ shops where they can buy a bag will all be premium/high - health food chain and brand stores.
We are looking for a pouch designed to hold this new product that fits in line with our existing product Plant Protein+ (https://www.noordinarymoments.co/products/plant-protein) that captures the No Ordinary Moments brand essence. We would like it to feel like you're looking into Indian chai culture and provoke feelings of spirituality and energy. Something that would look beautiful in your kitchen on a counter in a coffee shop. It should speak to you personally with casual and playful language. Front - Please use the image provided. This will be the main illustration. I have right from the artist to use - I hope you think it is as beautiful as I do and how lucky we are to use it. Feel free to be creative as you wish with this picture. If want to edit/ cut things out or change it any way you wish/ change the color of the background or move things around - feel free to do whatever you wish. Should be exciting to see what everyone comes up with - with such a beautiful bit of artwork for you all to play with. - Wording for the front: Moksha. Coffee Alternative. Zero Caffeine. Mushrooms. Adaptogens. Nootropics and our logo - which is just No Ordinary Moments - like on the exisitng brand Back - We feel the back design is just as important as the front. Feel free to look at the back of the design of the existing product - (https://www.noordinarymoments.co/products/plant-protein) we would like to continue the same design probably on the back - so it is fitting the brand, but any other ideas - we would love to see :) But bring out the magic / continue the magic of the front illustration onto the back Sizing of bag - please see attached in the files Something to also think about is how both products (plant protein+ and Moksha ) sit side by side by one another
What to avoid
Please see attached file
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
chrisbsI collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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