alan NS got their new product packaging by running a design contest:
Help us break out of boring Bath Salts and Design a modern package for today's active consumers
Check out alan NS's Product packaging contest…
Spa & Esthetics
Relief Rx Max
Description of the product
The is a bath salt infused with organic CBD oil along with three other natural oils.
Description of the product target audience
We MUST have a package that pops on the shelf and communicates to every consumer this is the bath salt to use after a workout, activities or a hard day. As you can see from the competitive set they all look roughly the same (boring, white, very little graphics). I have added an image board. This is more about who we want to target and the feel we want. The reason I put the protein powders is simply to perhaps look at bolder graphics. Whomever buys this needs to this this is the best high octane bath salts that is for the person that want a serious recovery.
We just want the front of the bag designed, we will design the sides and back. Priorities: Brand Name - 'Relief Rx MAX' (open to designs) Location - 'Dead Sea Salt' (this is just a positive locator for consumers, please do not focus on this for the design - no sea or sea creatures) Other -'Infused with Organic CBD Oil'. (this is very important and should not be minimized as a throw away line as it is a differentiating factor for us' Colors - open to concepts but should likely not be a largely white package like everyone else. There are no other mandatories you need to do. Do not be afraid to use bold graphics/imagery but it should definitely feel luxury.
What to avoid
Important to create a bag that is clearly differentiated from the competition.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We love our design. It is completely what we want to show for our product. Color matching very elegant and beautiful. Designer understood clearly what our request and work very quick and accurately. Highly appreciated!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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