Long Tail got their new product packaging by running a design contest:
Help this Awesome New Hand-Tool Stand Out on Crowded Retail Shelves!
Check out Long Tail's Product packaging contest…
Other color requirements
I like neons
Description of the product
We are rebranding a line of hand tools to stand out on a crowded retail shelf. While the competition is using a lot of reds, blacks and yellows we are looking to go in a different direction. The biggest selling feature of this product is that the screwdriver bits retract into the handle of the screwdriver, allowing you to conveniently slide the bit out with only one hand.
Description of the product target audience
Homeowners, handymen, both men and women
I have attached and labelled images that we would like to incorporate on the package. I have also attached the product in the original package (can we paste the actual product onto the front of the new package mockup?) I have also attached images of the competitors products so that we can both get a feel for them and avoid doing anything similar. Here is the information and imagery to go on the package: FRONT OF PACKAGE Logo (we can make the logo a different color, based on the color palette that we choose for the packaging) Right Bit. Right There. Right Away. 6in1 Multi-Bit Screwdriver No Bits to Lose. Easy to Choose. All Bits Extend From Inside the Handle. One Handed Operation! [MoneyShotVertical.jpg] [BitsForPackage.jpg] REAR OF PACKAGE Logo (we can make the logo a different color, based on the color palette that we choose for the packaging) Right Bit. Right There. Right Away. Patented Design Provides Durability and Smooth Bit Selection Holds and Exchanges all the Screwdriver Bits Hardened Steel Bits Precision Formed Screwdriver Bits Ensure an Accurate Fit Handle Designed for Comfort and Torque Made in Canada [CanadianFlag.png] 1-Year Limited Warranty [InstructionsRear.jpg] [InstructionsRear.jpg]
What to avoid
We are rebranding a line of hand tools to stand out on a crowded retail shelf. While the competition is using a lot of reds, blacks and yellows we are looking to go in a different direction. I have also attached images of the competitors products so that we can both get a feel for them and avoid doing anything similar (the images are all labelled as "competition.jpg"
I would like to create a mock package. The package dimensions are 26.75cm x 11.5cm I don't have dielines - for this project I just need an artwork mockup
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Long Tail collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Awesome job! Every project keeps getting better and better. I can honestly say that he gives great work and anyone looking for a graphic designer with natural talent and that thinks outside the box should hire this designer.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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