willchang.ho got their new product packaging by running a design contest:
Healthy Pasta Modern Package Design Contest
Check out willchang.ho's Product packaging contest…
Food & Drink
Shirataki (made from Konjac yam/konnyaku) noodle company based in Japan. Launching a shirataki noodle that is better than the current competitive offerings on the market. Noodle has much better texture (less chewy, gummy, rubbery than other products), better taste, and no odd odors (competitors have odd, fishy smell). Target Audience is the convenience health market: Obsessed gym people with specific diets (possibly use supplements, protein powder), health-conscious people that care about Non-GMO (Genetically Modified Organisms), gluten free, low calorie, no cholesterol, no sugar (e.g. diabetes) vegans. Also, retail supermarket shoppers who just want to be healthier or lose weight. Product will be priced higher than competitors, so more upscale packaging is preferred.
What's your vision?
Want clean, modern packaging (use http://www.baiapasta.com/, attached "Corella font", and attached "red Japanese package" picture as a inspiration reference). Don't want it too austere. Androgynous type packaging is best since purchasers will be paleo diet, weight training males/females with strict diets to men/women who want to stay fit or lose weight. Package will be made of flat plastic bag that will slip over the microwavable pasta pack--any paper packaging is not possible. Name of Product: Fit Pasta (please include on front package) Small Logo required (see logo attached) Please use size template provided. Also please use the nutrition info, ingredients, and UPC barcode in size template. Layout should be the same and the gray sections at the top and bottom is where it is sealed in the rear. Considering Patterned background? (I like circular pattern that looks like hand-painted circular waves, or wavy noodles--see attached "potential pattern background - inspiration"). That said, I am truly open to other patterns and shapes--doesn't have to be as obvious as the ones I attached. Required text on front package (each phrase can be anywhere): Low Calories, Gluten-Free, Low Carbs, Non-GMO, Made in Japan, 35kCal per serving Required Front Note: Simply add your own favorite seasoning Required Front Notes (phrases do not have to be together): Cooks in 90 secs. RINSING NOT REQUIRED. Microwavable Required tag line in front (each phrase could be split up if favorable to overall design): Great texture. Wonderful taste. Required text on front of package: Over 100 years trusted Required text on package: NET WT: 6.3 oz. (180g) Required Website on back of package: Recipes available on nakakifoodusa.com Back side of package include text (in red or contrasting color): No refrigeration required. No rinsing required. Back side of package include text (in red or contrasting color): [find caution! sign]. Use extra caution while opening heated vacuum park, as the contents will be hot. Back side of package include text: Detailed cooking instructions on interior pasta pack Back side of package leave a few lines for text (to be determined) Color: I would say use any colors, but I like clean and modern. Nothing too ornate. Please differentiate with competitors color and design (see attached competitors. Fonts: I am open, but I like things closer to PF Handbook Pro or Now font families. I really like the font on the Corella Meat Ad (see Corella Font Sample). http://www.baiapasta.com/ has a great font too, but wonder if it works in this application. See attached "stock noodle pictures" - Noodle pictures you can use at free will for front or back of package.
I would like my package to stand out among the competitors (please see "competitors pictures (do not use as inspiration)")
$449 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
willchang.ho collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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