Packaging and branding required. Only the front of packaging (display side) is required for the time being although this will later need to be adapted to fit on the exact wrapper template.
Designs visualised on actual bars would be helpful.
We are looking to get started on our marketing material/website therefore need to getting this process started.
Packaging is for a 50g bar in three varieties - Peanut Butter, Superfoods bar and Almond + Coconut.
The main features to be displayed on the front of each bar:
1. Variation name - Peanut Butter/ Superfoods Bar/Almond + Coconut
2. Gluten free
4. 15g Protein - this will vary bar to bar although use 15g for the purpose of this exercise. This should be in large text as this is one of the main selling points
We would like colour differentiation for each variation although there should be a distinct consistency with the packaging to identify the brand.
The bar will be aimed as more of a health rather than fitness bar therefore should not be gym/sports orientated.
The messages we're trying to get across is: clean , simple, honest.
I have attached some examples of branding I like to give you an idea of my thinking.
Visuals of a bar I really like in the US are here: http://perfectbar.com/