CBD Health & Beauty product line that includes S•O•L CBD Skincare (facial wash, anti-aging creams, etc), S•O•L CBD Oil, S•O•L CBD Oral Spray. & S•O•L CBD Capsules. These products will be sold both online as well in retail stores so we would like a design that is classy and elegant but will stand out amongst other beauty products in retail locations.
Description of the product target audience
Our CBD skincare products will be primarily be targeted to women in the age group of 25-45. Our gelcaps, vapor oil, and oral sprays will be targeted to both men and women who are looking for natural products to support their health and wellness
We would like to create a clean, modern and minimalistic yet sophisticated looking packaging brand identity and theme that is consistent across the various different products that make up our CBD product line. We would like to have an over-arching brand identity created for our product labeling and boxes. The fonts, patterns and imagery should be consistent with those that are incorporated into our logo. The general color theme for our company is black and white but we would like to incorporate some silver accents into the packaging in order to give it some pop. We have attached some sample pictures of the bottles for our products as well as some design concepts that we like.
Please see the attached picture that has S.O.L Logo and "CBD Health & Beauty" for the different bottle types that we need the design to be able to work on. We would like to see designs that incorporate these different bottle types and sizes how the proposed labeling and box design would look across them
What to avoid
Would like to keep body of product white with SOL logo in black. Would like to avoid use of images but look for areas to add some design elements that leverage the flower and hexagon patterns in our logo design. Should avoid any use of Pot symbols.
White SOL Logo
Black SOL Logo
Like the modern, classy and sophisticated look of this product line design
Like how this design incorporates abstract pattern design to add a color element
Our Apparel Line
SOL VAPOR: A design concept we came up with for SOL Vapor. Would like to incorporate hexagon pattern into design if possible
This is the proposed look of our bottles and would like to see packaging design incorporated on these different bottle types