How harrison q started their product packaging journey
Who are you known as?
Fortune Avenue Foods, Inc
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Frozen food manufacturer producing retail and food service products. Specializing in frozen potstickers, wontons, dumplings, entrees, and appetizers. Currently majority of business targeted at Asian/ethnic audience, trying to push into the American mainstream supermarkets.
What inspires you and how do you envision the design for your business?
A new packaging design theme for a currently existing line of product (frozen potstickers). The product is a 44oz (family size) bag of frozen potstickers. The bag is poly/nylon material, non-gusseted, non-zipper.
We are aware that our current packaging is too traditional and geared towards the Asian supermarkets. We want to revamp our "look", and create a new bag that looks like it belongs on the shelves of a mainstream retail supermarket in modern-day America.
Please see attached. Attachment #1 is the current packaging we are using. #2 & #3 are photos to use for the packaging. #4 & #5 are examples just as a design reference, we don't want something exactly like them, just the same "feel". We want something clean, simple, yet elegant, modern.