naomihendrix got their new product packaging by running a design contest:
Frozen Lasagna Box Design
Check out naomihendrix's Product packaging contest…
Food & Drink
Rooted Vegan Cuisine
Lasagna with Ragu and Cheese Sauce
Description of the product
refer to word doc - also refer to https://www.sweetearthfoods.com/our-products - for design direction as well
We need a box design for a vegan frozen lasagna. The design should adhere to our brand guidelines, that will be included. We would like the design to convey a warm, rich, comforting, tone. The design should feel slightly elevated and premium and have a true sense of unique personality. The design should not be so "luxurious" that it feels out of reach to the average consumer. This is the first box design for our brand, and many more products will follow. We would like to see some design elements that can be utilized across future products that will further create a strong brand identity and create cohesiveness across the brand. We are strongly drawn to the branding of Sweet Earth Foods. We would like to move in that direction while still finding a way to stand out and have our own custom look and feel.
Box Dimensions ( 10.72” Height x 2.47” depth x 12.96” width )
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
naomihendrix collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
The heavy chocolate loving beer nerds (male and females) out there. In their 20's & 30's.
Our target audience is 25-45 year olds. We trend about 75% women followers. We are definitely a coastal vibe here in Cha
Most of my consumers are women & children. Educated women between the ages of 25 & 45, health conscious, online (amazon
Anyone who loves flavor on their food. 20-40 males/female
Health conscious people who don't want chemistry
The high class Clint who will appreciate the good product.
Vegans, low carb eaters, gluten free eaters, athletes