michael.leutwyler got their new product packaging by running a design contest:
Food Packaging in traditional swiss ethno style (Silhouette).
Check out michael.leutwyler's Product packaging contest…
Food & Drink
Traditional swiss ethno style food packaging
Description of the product
In a rural area in the Emmental in Switzerland, we produce probably the best chicken nuggets in the world from regional chickens. These we want to bring to the market in a great ethno packaging. The traditional Emmental silhouette will serve as a model.
Description of the product target audience
Food Service (Restaurants, Hotels, fast Food Chains, Take away...)
We need a traditional swiss ethno design for a cardboard box. We will pack Chicken Nuggets from the Emmental (region in Switzerland) in it. The design should consist of traditional Swiss silhouette. Attached are two objects of which we own the picture rights and which may be used. As an alternative you can also use stock images. On the cardboard box we put a label on which the design should be adapted. In addition we need an adapted design for a bag. Each box will then contain 3 bags of 1 kg Chicken Nuggets. The Back of the Bag should be white. The front should have a transparent part. On the white part yous should adapt the silhouette style of the box. Please find a quick sample in the attachements.
What to avoid
No fancy stuff or rainbow colors
Box: 284 x 194 x 170 Label: 370 x 110 Bag: 635 x 330
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
michael.leutwyler collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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