- Come up with really creative and innovative packaging for nutrition bars
- Take inspiration from other packaging domains other than just granola bars (candles, allbirds, direct to consumer brands)
- The target audience of this product is: 1) young millennials (20-26) who are recent grads and just started working, and 2) expectant young (20-26) moms
Deliverable: Brand book with 3 options Gal Power Bar concept including single health bar packaging and crate.
Here's some examples of what I'm looking for:
I'd LOVE to see a lollipop granola bar (example is #17 here: https://www.canva.com/learn/packaging-design/)
I would love it if the product's crate/packaging had another purpose instead of just being thrown away.
I'd also would love to see an example where packaging (the crate) is just a box of air. (https://www.canva.com/learn/packaging-design/ check out #39 here)
Also, I'd like to see the bar wrapping be cardboard instead of the traditional wrappers.