My third time working with Think Forward Designs, and great work yet again! 100% recommended. Thank you
- Fly On
Excellent design for beard oil. Simple, yet suave and sophisticated. The design was quite responsive, and quickly incorporated feedback into design.
Thank you for two great designs. Very professional.
Garry and his team were excellent in being patient with the process and understanding our needs. I would work with him again on future projects!
- Nomad Creative
How Reggie.hammond started their product packaging journey
Who are you known as?
My Fare Lady Macarons
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
My Fare Lady (MFL) is a specialty food business, specializing in handcrafted macarons.
The quality of MFL macarons is exceptional. The macarons themselves are in a category of those crafted by Laduree which originate in Paris, France.
What inspires you and how do you envision the design for your business?
The packaging and overall branding for MFL, must reflect a premium product. The Laduree box as a keepsake is just as sought after as the macarons. MFL needs a box that is simple, yet memorable… As memorable and recognizable as a blue box from Tiffany’s.
The scope of this project includes:
Create a 1 or 2 piece box (examples provided) that would accommodate MFL macarons.
Current packaging measurements = 6" x 2 1/4" x 2"
Needed packaging measurements (without inserts) = 6 1/4" x 2 1/4" x 2
-Packaging with inserts (example attached) – may need to be longer to accommodate the insert
There is a preferred color scheme of the packaging
-Primary: shades of orange, Secondary: Brown
-Reasons for orange color
-Avoid harsh orange tones
-Options - Brown/chocolate matte or foil (logo, font)
Existing logo attached
-Update to a more delicate accompanying font
-Suggest/Apply value added updates to the logo
Please note updated Box Specs
Also, after seeing several designs, we have decided we would prefer NO WINDOW. Your submissions with windows will still be considered, but for now, its our preference not to have one.
Please note. The leading brand in macarons is Laudaree. We'd like our package to be as if not more iconic. Classic. Elegant. Collector's item.