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How laura.ruiz started their product packaging journey
Brazil' cough syrup aisle
Other color requirements
PMS 7480 C
PMS 811 C
What industry do you think your business is most related to?
Medical & Pharmaceutical
Description of the product
ExpectoVIC's honey cough syrup is Powerful, effective & safe.
-Helps loosen phlegm. This is the equity
of the brand. "The phlegm ejector"
-Relieves cough not by
/relieving the symptom, but going to the root of the problem (which is phlegm
accumulation in your lungs/airways)
In addition, some SKUs will also provide:
-Relieves nasal congestion & cough
Description of the product target audience
Adults and children 12 years and over.
At Brazil's stores the cough syrups are found next to the honey and other natural remedies.
We are looking for a bottle that has the same look and feel of natural remedies (see image attached) and a carton design that has a window to allow consumers to see the bottle and relate this product as a middle ground between the natural and pharmaceutical products because ExpectoVic unites the best of both with this honey sku.
We would love to see honey comb texture in the bottle design!
This image shows how honey is placed next to the cough and cold products