jamesmaekivi got their new product packaging by running a design contest:
An exceptional Australian Dry Gin that needs an exceptional label.
Check out jamesmaekivi's Product packaging contest…
Food & Drink
Hillscrest Distillery Pty Ltd
Australian Dry Gin
Description of the product
Our Gin is a premium London Dry style Australian gin. 100% made by us in our custom built Australian still.
Description of the product target audience
Approximately 25 to 45 year old professionals (70% female 30% male), who enjoy supporting premium local Australian products and are attracted to a creative and unique bottle.
We would like a front and back label for our gin bottle. The bottle is tapered so labels should be shaped or sized to ensure minor misalignment between front and back is not obvious. Label is to be applied manually with a Benchmate labelling machine. Preferred colours are White, Sapphire Blue, and Black, however we are open to others if they suit the design. We have included some of our images, but using them is optional. Please follow the Woolworths Spirit Labelling Guide https://partnerhub.woolworthsgroup.com.au/s/article/Spirits-Labelling-Guide Front Label must include -Name -Triple distilled -45% Alc/Vol. 700ml Back Label must include -Pregnancy warning Label Type 1 (link in attached pdf). -Drink Wise Label (guide and various options in attached files). -"APPROX 25 STANDARD DRINKS" -45% Alc/Vol. 700ml -Barcode (attached) Back label should read, Australian Dry Gin Batch No. (space to hand wright number) Bottle No. (space to hand wright number) A complex London dry style gin Juniper Berries, Rangipur Lime, Bitter Lemon, and Mandarine greet the palate. Delicate and velvety notes of Australian Macadamia nuts follow. Pink peppercorns and exotic Cardamom combine to give a dry and refreshing finish. A superb dry gin, handcrafted at the HillsCrest Distillery in Mt Helena. HillsCrest distillery is 100 percent family owned and operated. HillsCrest Distillery, PO Box 322 Mundaring WA 6073 Anketell Road, Mount Helena, Western Australia
What to avoid
no graffitti style
Bottle is a Saverglass Ness 700ml bottle with a cork closure. File is attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
jamesmaekivi collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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