"We are classy & fun."
Handcrafted popsicles (on a stick) & gelatos (in cups/tubs) made with 100% natural ingredients without the use of artificial colours, preservatives or harmful chemicals. 80% of our menu is sorbet based. No milk, no cream, only fruit. But our number 1 selling product is a milk based popsicle. We are building a community along with the brand.
Description of the product target audience
Eskopop has 5 retail locations and we are based in the city of Pune, Maharashtra, India. Please have a look at this to understand more about our retail spaces : https://www.zomato.com/pune/eskopop…egaon-park.
Our target market is from age group 24 to 44 who walk into our stores. Main audience is people who care about healthy living, upmarket, educated, upper middle class. Women are usually the driving force of the target market.
We are looking to enter into FMCG with the packaging that you design. Please check our instagram @eskopopindia to understand how we are trying to position ourselves.
Eskopop has been selling its awesome handcrafted gelato for over a year. Now we wish to enter into FMCG (available in supermarkets) with the same philosophy of having ice creams made without the use of preservatives, artificial colours or harmful chemicals. These will be low shelf life products (Best before one to three months only).
Require : A IML Cup/Tub having the same design but two sizes 125ml and 500ml (Please google "IML ice cream cup"). We may be using a label on the circumference & lid of the cup for now. And eventually go in for printing of the cup entirely.
Flavour : Plum
(There are more fruit flavours that could be explored through 1 to 1 project after finalisation.)
What to avoid
The Logo is a Registered Trademark.
Will provide this once the design starts to work out.