Mentergy got their new product packaging by running a design contest:
Energy, Focus and Mood Supplement Product Needs Eye-Catching Modern Design for Mentergy
Check out Mentergy's Product packaging contest…
Food & Drink
Description of the product
Caffeine, the most common stimulant on the planet, consumed by millions daily. It induces wakefulness, reduces fatigue, and increase endurance. We’re all accustomed to the benefits provided by caffeine, however it’s doubtful anyone is content with the anxiety, agitation and overly wired response that comes bundled with them. Mentergy is a caffeine, nootropic, and active B vitamin blend that plays on synergies rather than individual components. Our novel formula provides a smooth and powerful transition into a peak state while avoiding the anxieties, jitters and crashes associated with caffeine consumption alone. Get your mind and body into a peak state. Get the energy and focus demanded by life while sustaining an excellent mood. Get Mentergy. Mentergy is a single serve (2 capsules) in a pouch format. The display carton is what needs to be designed, it holds sixteen (16) Mentergy Pouches.
Description of the product target audience
Students, late night shift workers, nurses, energy drink / shot consumers, corporate workers looking to gain an edge, pre-workout gym goers
An eye-catching, interesting DISPLAY CARTON that houses single serve pouches. The display carton should catch attention and send the message that this is a premium nootropic (energy, focus, and mood enhancing) product. That it is good for your mind and will help you feel better NOW safely. It will have to quickly teach the consumer as to why its the better energy product and healthier for your mind. The display carton flag should be modern, colorful (showing energy, focus and mood). It should look professional, fun, clean, and draw attention to someone whom may need a boost in energy, mood or focus. Like students looking for a study aide, late night workers / nurses, or anyone looking to gain a mental edge. Barcode on bottom and supplement facts (I will provide this later) on the back. Please note, the pouches are separate, they contain 2 capsules and are single serving. Mentergy is a healthy, modern, scientifically backed replacement for things like 5-Hour Energy, Red Bull, NoDoz etc.
What to avoid
It should look professional, with the newer modern style of design (see the Word document I attached). I do not want to make it look too much like medicine and on the other end, not too much like a crazy energy product, I need balance but eye catching!
Please see dieline.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Mentergy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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