A packet design for a new cereal that will primarily be sold in pharmacies and health shops. The packet should make the consumer understand (in the split second that she sees it on the shelf), that these are the unique selling points of the product:
100% Gluten Free (most important)
Different colours should differentiate the different SKU's of the Lupin O's (initially we are thinking strawberry, banana, chocolate and plain, but other flavours (eg blueberry, caramel, coconut or peanut butter) may be used instead depending on consumer taste testing results.
The packet should be the same shape and size as our existing packets.
At the back there's the usual stuff table of nutrition, weight, ingredients, allergens, company info, bar code. Then I'd like to have a small paragraph explaining what this product is (see word doc).
Remember, this is a completely new product on the market. Nobody has heard of it so the product's selling propositions need to be strongly emphasized to INFORM the buyer why she should pick this product and put it in her shopping trolley.
Hopefully that's given you some inspiration. Feel free to ask questions.