hellokn got their new product packaging by running a design contest:
Designing a sophisticated label for an Australian skin care product
Check out hellokn's Product packaging contest…
Cosmetics & Beauty
Description of the product
Byron BABY offers a range of three skin care products using natural, locally sourced Australian ingredients targeted towards 25-40 year old mothers and their young babies. The primary ingredient which we are promoting is Macadamia Oil, Australia's only native nut. Our brand image is natural, beautiful and sophisticated.
Description of the product target audience
25-40 year old women, particularly pregnant women and those with new born babies. These will be high income earners based in Australia.
We would like the labels for three different bottle sizes designed. The bottle sizes are 15ml, 125ml and 250ml.
What to avoid
Busy patterns, becoming too rustic, hard colours.
15mL: TBC 125mL: neck size 24mm, neck height '410', height 127.6mm, diameter 40.5mm, max label size 87Hx126.5L 250mL: neck size 24mm, neck height '410', height 130.5mm, diameter 59mm, max label size 75Hx185L
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
hellokn collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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