It's a free standing carousel shoe rack which stores shoes more parallel to the floor - as opposed to perpendicular to the floor like those old 20th Century shoe racks
Description of the product target audience
Women with big walk in closets. It's about a 2 foot diameter rack.
I'd say 30 -65 year old women making 45K and up.
This will be its retail box - which will sit on the retail shelf. Its construction will be strong enough to Fed Ex or UPS or USPS ship w/o an additional shipper. Want it to communicate shoe racks function and features and inspire consumer to want to buy it!