ecalabria got their new product packaging by running a design contest:
DESIGN A UNIQUE WINE LABEL FOR PREMIUM WINE BRAND
Check out ecalabria's Product packaging contest…
Food & Drink
calabria family wines
Calabria Family Wines Reserve Shiraz
Description of the product
We are Calabria Family Wines who have a number of wine labels - we would like to introduce a AUD$50 product to our wine portfolio. It will need to be a strong branded Calabria product that will represent a premium wine BUT it will need to have amazing attention to detail and something unique/quirky but this can not date.
Description of the product target audience
Wine Drinkers +30 years male and female
To develop a unique, contemporary, premium label that will strongly represent Calabria Family Wines. It can include sketches or not. It can include colours or not. We are looking forward to seeing a modern concept vr. a traditional concept to see which direction we would like to go in. - Wine Label (FRONT LABEL) - use of Calabria Master Brand at the top of the label - Details are so important
What to avoid
Need to think outside the box of standard wine labels.
The wine label can be no bigger than: 188mm in height. The wine bottle will be: http://www.o-icatalogue.com.au/detail/product-5407
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ecalabria collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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