Eva V got their new product packaging by running a design contest:
Design unique packaging for "Evil Foods" spiced dried fruit line.
Check out Eva V's Product packaging contest…
Food & Drink
EVIL MANGO Chili Lime Mango
Description of the product
Must include FRONT and BACK designs. Evil Foods first line of snack will be seasoned dried fruit. Evil Foods provides perfectly balanced, flavorful snacks… minus the junk. Real food with a smidge of spicy fun (no sugar added, nothing artificial, etc.). Fueling yourself is an important part of a healthy lifestyle. Spice not only enhances the flavor and aroma of food, it also protects against the development of acute and chronic diseases and helps people maintain their health. SKUs will be, EVIL MANGO Chili | Lime | Dried Mango EVIL KIWI Jalapeno | Cilantro | Dried Kiwi EVIL WATERMELON Triple Spiced | Dried Watermelon EVIL PEAR Cinnamon | Dried Pear For this contest please focus on sku called, EVIL MANGO will be the large title, and Chili | Lime | Dried Mango will be a smaller subtext. On front include, - VEGAN, NON GMO, WOMEN OWNED, NO SUGAR ADDED and USDA ORGANIC badges - company logo - NET WT 4 OZ (113g) - resealable lines at top - small punched hole in order to place packaging on hook On Back include - website www.EvilFoods.com - VEGAN, NON GMO, and USDA ORGANIC badges - UPC/Barcode with SKU Code #EVIL-5744 - Reseal after use. Store in a cool dry place. - nutrition facts rectangle (data TBD), ingredients list and allergen info - facebook and instgram logos @evilfoods
Description of the product target audience
People who want a healthy, sweet treat will buy Evil Foods dried spiced fruit snack. Consumers are male and female 16 to 60 years old.
Evil Foods plays on the dicotomy of naughty and nice, sweet and spicy. Packaging should reference garden of good and evil in a modern, funky way. The snack's flavors are bold and the packaging should stand out.
What to avoid
Avoid generic, boring, common design
The packaging is a resealable pouch 5.75" wide, 8.25" high, 2.25" deep at base. Size could change. Like many fruit pouches on the shelf.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Eva V collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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