infoINf got their new product packaging by running a design contest:
Design Stylish Packaging for Espresso Glasses
Check out infoINf's Product packaging contest…
Food & Drink
Espresso Insulated Glasses
Description of the product
Espresso glasses that are double walled to provide insulation - keeps your drink hotter for longer but is still cool to touch. Glass holds 80ml, which is enough for 2 shots of espresso coffee.
Description of the product target audience
Coffee lovers of any gender. Age would range from 25 - 55. Espresso drinkers generally like to try new things relating to food and drink and value taking the time to make a quality coffee experience.
We are after stylish packaging that will portray that these glasses are high quality. If you look at Nespresso box styles for inspiration, it is often very dark or black boxes with simple designs on the box. We would like to follow this style but with some unique aspects to make it individual to our brand. We want to make the opening of this box an experience to our customers. Attached to this design brief are some sample box designs that create a unique way to present espresso glasses. The opening function of the box can either be a slide out draw type, or lift up hinge lid with magnetic closing. As we are an environmental conscious brand, we are designing the box to be reused to hold coffee or coffee pods after purchase. So the design needs to allow the box to be kept on kitchen benches (ideally) or around the kitchen - so would need a clean and stylish design. This design will be used for a couple of different espresso glasses, so does not need a product photo on the box.
What to avoid
Product photo is not required. No stock photos of people drinking a coffee or anything.
Approx: 250mm X 150mm x 85mm (but may change slightly)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
infoINf collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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