How Mindstreamgroup started their product packaging journey
What colors do you want to see in your design?
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Mindstream Marketing Group, LLC (Brand name is Kitchiteria.)
Kitchiteria Aristo Pepper Grinder
Description of the product
A high-quality pepper grinder marketed as a private label product on Amazon to compete with top-end brands Peugeot, Cole & Mason and Fletcher’s Mill. Stainless steel internal parts, center shaft support, high carbon steel grinder, rubberwood body. 8 inches/20 cm tall, color is Cherry
Description of the product target audience
Women between the ages of 35 and 65 with above average income who enjoy food, cooking and entertaining. They are also interested in online shopping and willing to spend a little more for a product if they perceive it is of higher quality or value than its competitors.
While this product is being sold solely online, we believe the package is important as it helps convey a message to the customer since we include the package in the main image on our Amazon product listing. It is a high-quality product and we need to convey that character through the package. This product also lends itself to gift giving and an upscale looking package helps convince a customer to gift it to friends and family. So we are looking to convey high quality, sophistication without pretentiousness, high-end, approachable, with a little “oh, wow” thrown in to make people feel good about their purchase.
"Kitchiteria" will be printed on the product in silver. Supplier box is brown. Need to include a 4.5cm x 2cm white box for Amazon SKU label on the bottom of rear panel, "Made in Taiwan" on the bottom flap.
What to avoid
Not set on specific colors. Our logo uses blue and green, but we are open to alternatives if other colors would help provide a higher quality image. One word of caution; a lot of brands use a lot of blacks to cast a quality, high-end image. While not opposed, just do not want to be a “follower.” Like the unexpected. Would prefer shades of blue.