We are looking for a simple, modern, high-end design - with a lot of white space. We have plans to add additional flavor profiles and would like the design to slightly change for each flavor - whether that be by the color palettes used or imagery.
The front should include, the company logo, product name, flavor profile (Cinnamon & Brown Sugar) and USDA Organic Certification seal. There should also be some space for some marketing points (possible quick nutrition panel; 17g whole grains, 5g fiber, 3g protein, - as an example.
The back will have the nutritional panel and ingredient list - place for a barcode. Space for some marketing messages. A small section for -How to enjoy: Straight from the bag, share with friends, on your favorite yogurt, on top of ice cream. (again just some examples exact wording can be different)
I have not decided on having a peek-a-boo window or not....our granola bites taste great, but they aren't exactly attractive to look at....if you do create a window, please made it small.
You are not limited to using the current logo only, if you envision something better, please go with it.
Also, keep in mind that the package design will need to be versatile - we are launching breath mints, that will be packaged in a rectangular tin (this is another project) but we want the brand to recognized between the different product lines.