2lr.media99 got their new product packaging by running a design contest:
Design a simple and effective box packaging for COCOSHINE
Check out 2lr.media99's Product packaging contest…
Cosmetics & Beauty
Other color requirements
697CED FFFFFF 55AA33
Description of the product
The product is a wax set that include one wax heater + one bag of wax beans + 20 wooden spatulas. For the wax bag we only have one flavour which is Chamomile Wax and the color is midnight blue. Our wax is Vegan & Cruelty Free. Also, we emphasise that the wax is painless and can be used for all types of skin, even sensitive ones. Our premium wax heater COCOSHINE® is a multi-purpose heater suitable for all kinds of hair removal waxes. The device has a temperature control button and an indicator. This professional warmer has a durable composite construction and 75 watts of heating power. A complete hair removal kit for an easy use at home.
Description of the product target audience
TARGET AUDIENCES: Women 18-35 year olds, modern, wanting to eat healthy, natural and environmentally friendly in their busy lives. Also appealing to vegans. Income level medium to high, living in New York, Los Angeles & London. This brand is all about being bold, fun and lovable.
We need the design of a new box. GOAL: design super awesome packaging that will pop in our website. We are looking for authentic, cool and interesting font options paired with abstract patterns or imagery to represent the flavour and also show that we are cruelty free and vegan. VISIBILITY OF TEXT: Here is the priority of the text on the box: 1. Our logo must on top, in the center of the box. 2. On the side of the box we want to add a section that will contain the section this text : "How to apply the wax correctly? 1. Pour the desired amount of wax into your device 2. Once the wax is heated up, check the consistency. It must be like honey. 3. Check the wax temperature on your wrist before application. If it is too hot, let it cool down for a few seconds. 4. Firmly apply the wax with a spatula in the direction of hair growth. 5. Leave to cool, then firmly peel off the wax in the opposite direction of hair growth." 3. And on the left side of the box add : "CRUELTY FREE & 100% NATURAL". Any other text on the front should be kept small so it does not steal focus. STYLE IDEAS: - Playful, clean, minimalistic and natural feel. - Must be unique and lovable. - Keep colors simple, white purple and green. Must not look like a kids brand. Feel free to suggest other styles that you see fit, we are open to ideas!
What to avoid
-No hot color - Not too many strong colours at once • No generic images that don't tie into the product • No curly fonts or script style (letters joined together). Text must be easy to read • No wheat icons or anything that will make people think of gluten. • Not oriental looking or other cultural feel (should be generic, or possibly nordic)
The box size is 185 x 185 x 135 mm.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
2lr.media99 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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