layneegray got their new product packaging by running a design contest:
Design product packaging for cool new mascara line
Check out layneegray's Product packaging contest…
Cosmetics & Beauty
Gray Lane Beauty
Mascara: 1. Volume, 2. Curling, 3. Lengthening, 4. Lengthening with Fiber
Description of the product
Highest quality mascara with only safe ingredients.
Description of the product target audience
Gen Z women and men Young millenials - 24 - 35
1. MASCARA TUBES Logo and letter on each of the mascara tubes. - The logo will go on the base of the tube - The initial of each different mascara will go on the base on the tube as well as on the top of the cap. The initials are as follows: -- V for Volume -- C for Curling -- L for Lengthening -- F for Lengthening with fiber -- W for Waterproof Top Coat -- R for Remover There are two sizes (drawing of travel size tube attached) of mascaras: - Travel size - Full size The tubes are glossy black. I want to icon from the logo to go onto the base plus the letter of that particular mascara, which will also go onto the cap. Since the tubes are glossy and I want a minimal look, I'm thinking either silver or matte black. 2. SHIPPING BOX The dimensions of the fully folded shipping box is approximately 5.25" x 5.75" x 1" (there may be some adjustments to those dimensions). The outside of the box will be plain 'cardboard brown'. The inside will be colored paper with the logo on the inside lid. There are going to be varying inserts to hold the mascara. I don't know about doing any specific design on the inserts.
MASCARA - TRAVEL (see attached) - FULL-SIZE (to be coming on or before May 1, 2019) SHIPPING BOX - 5.25" x 5.75" x 1"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
layneegray collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
it was a pleasure to work with ana. she has delivered a lot of creative ideas / designs and worked with me as well on every detail until the final version.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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