Had a great experience using 99 Designs for the first time. Malabari was fantastic to work with and was more responsive than expected. Since the first design we received all the way to the final, we were able to easily communicate and got everything we needed!
Prepared the design we had in mind and was very responsive to our input.
Great job, great ideas and very collaborative with all our instructions
How Everest Defense™ started their product packaging journey
I like the style of the artwork in this design. Also the text is fairly minimal.
I like the use of color on this design. It pops and calls attention to the product. Which is important should our product be sitting on a shelf.
I like the clean, sharp look of this design. The name of the product is very easily identifiable with the high contrast.
I like that I know exactly what this product is at first glance of the label
THIS IS OUR COMPETITION! Our product needs to stand out against Purell! I do like there is strong attention given to the benefits of this product right on the front of the bottle.
What colors do you want to see in your design?
Other color requirements
There is a branding guidelines PDF in the zip file I included. Feel free to use this or not.
What industry do you think your business is most related to?
Our alcohol-free foaming hand purifier offers 24 hour protection from germs and bacteria. One treatment lasts for 24 hours. 100% safe. Non-toxic. Kills 99.99% of germs & keeps them away up to 24 hours. Safe for children & adults. Remains effective thru hand washings. Leaves hands soft and smooth. Maintains skin’s natural PH. Does not dry out skin. No gel residues / no alcohol / no fragrance.
Description of the product target audience
Those with a sensitivity to germs and bacteria, or those who are immunocompromised.
We would like to redesign the label for our hand purifiers. We currently do not have a logo for the hand purifier products which we now call 24 Hour Defense™ Foaming Hand Purifier.
I have attached a zip file that contains all of our current labeling as well as images of the bottles themselves. There is also a concept of a logo we came up with to show you what we are thinking, but it is by no means something we are married to.
The branding guidelines included in the zip are optional but give an idea of what our company branding looks like.
Inside the word document you will find the sizes of the labels for each bottle type.
The "HP FAMILY LABEL COMPLETE.jpg" file includes a "back label" with all of our drug facts. THE TEXT MUST BE INCLUDED ON BACK LABEL.
Please try to incorporate as many of our product benefits as you can on the labels (found in the product description portion of this brief). We really want to sell the "one application lasts 24 hours" benefit the most.
No need to include full address in "distributed by" information on front label.
What to avoid
No. Please use your imagination. We are essentially starting from ground zero here.
Label sizes: Pocket: 1.9" x 2.5" Travel: 4" x 2.5" Family: 6" x 4" Economy: 8" x 3.75" Wall Dispensers: 3” x 3”