We are going to produce a oriental cup instant noodle soup. Our product will be gluten-free as well as free of artificial colours additives or preservatives.
We are a fresh young company looking to bring a high quality, gourmet cup noodle to the market. We are initially launching it onto university campuses but plan to go to the general wider market later so must appeal to all.
Our brand values, are "being real, gourmet, eco friendly, health conscious, fun, young, fresh, and not taking ourselves too seriously"
Our tag line- "Gourmet oriental pot noodles the way they are supposed to taste"
Our company and product is oriental but we want a mix between east meets west, so not too oriental and not too western. A fine line between the two.
Our theme is actually a hip hop rap with a oriental tone.
Remember that the launch is onto Uni's so the Z generation or 18 to 25yr olds must get it