The specific product this packaging will be used for is a pour over coffee maker. The product will also come with a complementary double walled glass coffee mug (with lid), a stainless steel reusable filter, and silicone lid for the coffee maker to help retain heat.
Description of the product target audience
Coffee drinkers will be using our products to make great quality coffee. Our target audience is craft coffee makers - generally 25 - 50+ years old throughout the United States.
Our brand donates 10% of all profits to America's National Park's (via the National Park Foundation). The theme is related to nature and the outdoors - being that every outdoor adventure should start with a great cup of coffee. When you are not in the wilderness, nature lovers can still support America's National Parks by purchasing and using ParkBrew products.
A registered trademark symbol should be placed next to the logo and all uses of the word ParkBrew.
We need a great concept/theme to apply to all of our packaging for all products. For this specific project, the packaging design will be used for our pour over coffee maker. Go to http://www.amazon.com and search for 'pour over coffee maker'. You will be able to see the packaging for some of our competitors (e.g. Chemex, Bodum, Coffee Gator, etc.).
We would like our logo to be on one side, a drawing of the coffee maker to be on at least one side (e.g. the top), with room on another side for us to add a step by step instruction guide the the coffee maker.
We can provide the specific text needed for the instructions and any other ares for the description etc., once we see what the designs look like and can visualize the available space.
What to avoid
No. We are open to all options and suggestions here.