Design a package for healthy snack with chocolate drizzle! with 1 to 1 project to follow with winner

Delice Global Inc

http://www.deliceglobal.com

Design Package for healthy puff snack with chocolate drizzle!

Our snack is made from Wheat, Brown Rice and Corn. All natural snack. We are extending our product line from having regular flavors like Wheat, Whole Wheat, Blueberry etc to Chocolate Lines.

So chocolate product line will include :
Magic Pop with Dark Chocolate Drizzle
Magic Pop with White Chocolate Drizzle
Magic Pop with Dark & White Chocolate Drizzle
Magic Pop with Salted Caramel Drizzle
Magic Pop with Birthday Cake Chocolate drizzle etc etc.

Our customers are health concious consumers who are looking to eat something on their cheat days!

Our snack is very light to begin with, but we are adding a very few lines of real chocolate which will be just great.

I need a package for our newly launching Chocolate Drizzled Wheat Pops!

So it will be "Kim's Magic Pop Dark Chocolate Drizzled"

Project is for designing the flavor: Dark Chocolate Drizzle.

However, with the winner, we would like to create Salted Caramel Flavor, Mint Flavor, Birthday Cake Flavor etc in 1 to 1 project

Package Details:
Package will be polypropylene packaging with bottom gausset and you can see our current package on the attached files. However, please note that currently the height is 15 inches, but it will be slightly reduced to 12 inches or so.

In the bottom gausset will be UPC Code.
In the back, we would like to have the same information as existing bags.

As you can see from reference files, all of our existing flavors can be distinguished by looking at the top part (color changes depending on the flavor) as well as the flavor icon on the front.

However, one issue with the chocolate is that if we follow the same method, during summer, when chocolate melts part where product is visible will all smeared with chocolate, which makes the package look dirty. Another company decided to put drizzle like pattern on the package to hide this.

In addition, if you look at our displays in stores, our products, because only thing that distinguishes each flavor is the top and the icon, it's difficult for the consumers to tell the difference. We would like the consumers to easily recognize the flavor difference that we will have on chocolate product from 10 meters away.

we want to maintain our brand identity while feeling fresh!

attached is the original file.