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Food & Drink
Biolixis - bottled fountain of youth
Description of the product
We are a luxury beauty company launching a high-end bottled anti-aging drink. The drink contains collagen peptide, biotin, hydrolyzed keratin, amino acids, and other essential vitamins and minerals like Zinc, B6, B12 to help repair rejuvenate skin and reverse wrinkles. We are going with the whole “bottled fountain of youth” concept. So the design needs to reflect that. The product needs to be premium and mystic. Think dom perignon making a beauty drink. In a plastic bottle with a plastic shrink. The plastic bottle can be of a unique shape/design - it will be covered 100% with plastic shrink with a design on it - the liquid inside should not be visible.
Description of the product target audience
While Biolixis is for everyone to enjoy, this product is geared towards women 32+ with an average household income of $100,000+. These women want to reverse the first signs of aging and maintain a healthy lifestyle. Collagen is known to reverse the signs of aging, like wrinkles and it helps improve the nails/hair, etc., along with the skin.
We would like the bottle shape designed as well as the label. You can find the logo attached. The bottle will be made of plastic, and we want to have a shrink wrap label covering the bottle. We are going for a luxurious look and feel to the bottle and label. Think of this as the dom perignon of collagen beverages. This product is like the “bottled fountain of youth.” There is a mystique about it, like a secret ancient beauty tonic. The shape of the bottle can have a “potion” look to it - but we are open to all designs. We’ve attached a design inspiration shape for the bottle, but we are open to all designs - it just needs to look premium. The packaging should visibly mention/display the flavor (we are doing a citrus flavor for the first bottle), and it should mention and display the key ingredients (12g of collagen (type I,III,V)), ( biotin), (hydrolyzed keratin), (Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin B-6, Folic Acid, Vitamin B-12), (19 Amino Acids).
What to avoid
We are going for an old-money luxurious feel, nothing too modern. Please make sure you cover the entire bottle with a design/solid color. We do not want the ingredients of the bottle to be visible outside on the packaging since they do tend to separate and the liquid needs to be shaken before use. Should mention that on the packaging as well.
This will be a 12 oz bottle, about 355ml. We are open to all designs of bottles/colors/labels. Just make sure it covers the entire bottle since the ingredients might not be extremely appealing to look at in a clear bottle.