iqlabel6 got their new product packaging by running a design contest:
Design a modern product box for premium gel cooling pillow
Check out iqlabel6's Product packaging contest…
Gel Pillow - Cooling Memory Foam
Description of the product
There are many sleeping pillows out there - we focus on premium products - reason we need a premium package. The "Gel" is the latest generation of foam - it has a cooling effect. We are looking for black / blue - 2 colored package.
Description of the product target audience
There is no gender segmentation - customer buy more than one brand online and test them - give back the loosers. Means we must surprise the customer from the first moment when he hold the Box / Carton in his hand.
We need a clean design - basic shall be full white or full black - the contrast color is the GEL (Blue like the product) it self - you can use our picture to ad if needed. Our Box will be opened on top with "Zipper" effect. (File Attached) Along with the modern blue of the RAW material - all our pillows are made with premium BAMBOO (natural fabric cover) - we are looking for 2 version - V1) We keep ECO look Green and Bamboo (like attached files) In this case you replace blue with a green as secondary color. V2) We go back to modern - Clean Black or White with the blue Gel. Have a look on the give Icons on the EPS - please use and Place them. Chose your favorite - you don`t need to make 2 version. What matched best when you see our product - you either go for V1 or V2
What to avoid
We try go for a 2 color Box only - so don`t use basic stock photos. Attached the old version of the Box - we went "green" with Oeko Box and Bamboo - only as sample.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
iqlabel6 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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