drinibrands got their new product packaging by running a design contest:
Design a modern eyecatching packaging for a Premium Stainless Steel Lunchbox
Check out drinibrands's Product packaging contest…
Food & Drink
Back To School Boxx
Description of the product
With our brand LULEYA we offer modern household and kitchen goods for the house of tomorrow. Our products are characterized by timeless designs, the sustainable use of resources and the joy we get from the things we do in life. Our first product is a "Stainless Steel Lunchbox" It's called "Back To School Boxx" 1. The reason why we called it "Back To School Boxx": - we wanted to create nostalgia for people who remember their schooldays and the good memories they had back in the day - how it was then in school, in the schoolyard, the good times you had - and if you had nothing with you, there was someone who said "Would you like some of my bread". - to know that you will not be on an empty stomach and that you get through the day well - the joy when there was a break and the lunch box opened - Maybe share with someone in class, or swap (if someone doesn't like tomatoes, I'll take cucumber) and so on - now these people are adults and might be no on the road, at work, picnic, hiking, travelling etc., but they know they can rely on the Back To School Boxx because it won’t never leave them in lurch 2. We are activists and our customers are superheroes, because for every Back To School Boxx they buy - we donate 1€ for a plastic free world (for the oceans) - we secure food for one person for 1 day in third world countries 3. We love our lives and enjoy things we do, especially we love to cook and enjoy good food with family and friends - so we want to take our food that we cooked or someone else cooked for us to work, picnic, hiking etc. - it does not matter if it just bread or a three-course meal or gourmet - with the Back To School Boxx we take our good memories with us, everywhere - it's our companion The product itself: - It's a stainless steel lunchbox with 2x dividers, an extra Mini-Box, a spork, a cotton bag. - With the dividers you can put up to three things, also the dividers are moveable and adjustable to your needs - The Mini-Box which you can put inside the lunchbox is often used for Nuts, Yoghurt, Dressings, Dips etc.. It's also leakproof. - the lunchbox itself is leakproof ( because of the silicon sealing) - lunchbox has two smart clips which again make the lunchbox stable and leakproof - check the pictures included
Description of the product target audience
Demographics: - both women and men, also children want a lunchbox for school (parents will buy them) - we are based in Germany, our market is Germany - people who study, work, hike, travel Psychographics: - people who care (for our planet, a plastic free world, and save lives) - people who want to make a change (e.g. save our planet, by using less plastic) - people who enjoy good and healthy food and cooking
Outside - Content Front Title: Back To School Boxx Top right: Luleya logo Bottom left: Big Bottom right: 1400ml Back 1. Lieferumfang: (about Items delivered) - Edelstahl Lunchbox - 2x variable Trenner - 2x Dual Wall System Abdichtungen - Mini-Silikon-Box - Göffel - Luleya Beutel 2. Benefits: - Individuell einstellbar - Auslaufsicher - Langlebig - Spülmaschinengeeignet - Geschmacksneutral - Rostfrei - Plastikfrei - BPA-Frei - Recycelbar - Überall mitnehmbar 3. Spezifikationen: (about specifications) - Größe: 21 x 16,5 x 6 cm - Gewicht: 393 g (Lunchbox) - Material: Edelstahl (18/8) - Designed by DRINI in Germany. Manufactured in China. - Please use also the “Food Contact Icon” (attached) 4. Spenden: (about donation) - Du unterstützt mit uns gemeinsam - NABU - für eine plastikfreie Welt (also use an icon as placeholder) - Welthungerhilfe - gegen Hunger auf de Welt (also use an icon as placeholder) 5. Andere Informationen: (other information) - LULEYA ist eine Marke der DRINI GmbH - DRINI GmbH, Charlottenstraße 61, 51149 Köln, Deutschland - email@example.com - www.luleyahome.com 6. EAN / Barcode: - You’ll find the EAN code attached Sides 1. Social Media (Side D - is about Social Media) - Folge uns und verbreite die Botschaft: Instagram ( @luleyahome ) Facebook ( /LuleyaHome ) 2. Fun Fact (Side C - is about Fun Fact) Wusstest du das? ...Äpfel dir mehr Energie als Kaffee geben Die Kaffee-Snobs wollen es vielleicht nicht glauben, aber es ist wahr. Wenn du im Laufe des Nachmittags einmal etwas wenig Energie hast, dann solltest du mal zu einem Apfel greifen, anstatt zu einer Tasse Kaffee. Dank seines hohen Gehalts an Kohlenhydraten, Ballaststoffen, Vitamin C und Mineralien ist der Verzehr von Äpfeln die perfekte und gesunde Option, um den ganzen Tag energiegeladen zu bleiben. Unser Tipp: Schneide ein Apfel in Scheiben. Du kannst diese in die Mini-Box packen und später schmeckt es zweimal leckerer als sonst ;) 3. Logo Icon (Side A and B) - only our Logo icon (rose) For your understanding: - The words in English I put in brackets are only for you. So you know what that section is about. - If you don’t understand the content in German, please use Google Translator or DeepL to get the feeling what is it about - “Cardboard Box Design Template” has an inside and outside space Check all the files attached
What to avoid
Check the ai.file
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
drinibrands collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
lip-licking snackers who are looking for a treat that does you good.... without killing you :o)
Anyone who loves to use seasonings, condiments or sauces to amp up their meals.
### please read attached briefing for more information ### Our demographic will be slightly older 45+ and the majority
The product is intended for babies up to 2 or 3 years of age.
People who enjoy high quality Chocolate