We require one box design for our Chocolate Peanut Butter flavour porridge. The winning designer will then be commissioned in a 1-1 project for a further three flavours, so we must be able to repurpose the design. We only require the front/offset image at this time, however final deliverables will include the box on a white background, transparent background, as well as on a complimentary coloured background, plus all printing files.
Overall the colour palette should be ‘organic’ i.e. white, grey/black, soft browns, yellow/gold etc. perhaps with the use of a single colour to differentiate flavours.
We are open to how you would like to illustrate the box, but feel it is important to include oats, fields etc. We are looking for illustrations/sketches rather than including photos. The design should feel hipster-classic but avoid looking too ‘old-world’. Overall we are looking for a clean, modern design that is accessible to our target audience and clearly conveys our key messages.
The design should include:
- Brand name "Rayder's" - we don't have a logo and are open to suggestions about how this appears on the packaging.
- 'Chocolate Peanut Butter Porridge'
- Core messages - Less than 3g sugar per serving, High in milk protein, Wholegrain, 10 sachets per box, Ready to enjoy in 2 1/2 minutes
- Illustration - we'd like illustration of things like oats, farm references (fields etc). Please see reference images for some suggestions.