United Nations of Fermentation got their new product packaging by running a design contest:
Design a Kimchi packaging system for a new Fermented Food brand
Check out United Nations of Fermentation's Product packaging contest…
Food & Drink
The Urban Fermentery
Description of the product
We're The Urban Fermentery. We believe the vitality of body and mind begins in your gut. We make our Kimchi with love for nature, the planet and the body. Kimchi is korean, fermented, napa cabbage, vegetables and spices to produce a bacterially rich, crunchy, sour condiment perfect for any meal. Kimchi can be added to stir fry, eggs, toasted sandwiches, bloody mary’s or eaten straight from the packet to give a probiotic boost.
Description of the product target audience
Demographic: skew female (67% female/33% male), age 25-55, well educated/affluent, health conscious, and exercising 2-3 times a week (especially yoga and running) Individuals who don’t lean toward the extremes of a healthy lifestyle, but are open to something new. These can be categorized into three main audience groups: 1/ Food Nerds People who know one too many things about how chocolate is produced or who can tell you the difference between 400 varieties of French cheeses fits into this category - they’re nerds about food. They love and enjoy good food, eat out multiple times a week and spend a significant amount of their disposable income on food. They know the best local chefs and follow new restaurant openings. Many of them engage in wine tastings and brewery tours. Some of them enjoy cooking and are aspiring chefs. 2/ Health Hippies People that show a continuing interest in fitness, health and green living. They frequently exercise, go jogging and participate in group fitness like yoga & pilates. They care about what they eat/drink and see their diet as a critical part of wellness. They are also passionate about green living and strive to make environmentally-responsible choices. They favour products that are more eco-friendly and are know to check labels thoroughly before committing to purchase. 3/ Mindful Eaters People who have a good understanding about nutrition and how their body functions. They occasionally cleanse or detox through various methods. They have a basic understanding of the gut and how it influences their body and minds. Yet they are often overwhelmed by the amount of information available and have a general lack in trust of mainstream brands. When they cook, they often look up recipes, spend times in forums and watching information diet content.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
United Nations of Fermentation collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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