Cremica got their new product packaging by running a design contest:
Design a Kid friendly Packaging for our Biscuit
Check out Cremica's Product packaging contest…
Food & Drink
MRS BECTORS FOOD SPECIALITIES LTD
Description of the product
Teddies are bite-sized bear shape cookies with a sweet palate. These delicious mini cookies are filling and wholesome snacks offering a better snacking choice
Description of the product target audience
The primary target group will be children and pre-teens, our primary target market is the Indian market and the neighboring countries. The creative appeal will be directed towards children with elements appealing to the target group from the shelf itself
1. A bold but kid-friendly font for the Brand, not too stylish but should stand out in the pack 2. A cartoon/Animal is a must in the pack, should go with the chocolate-flavored snack offering. As the cookie shape is a bear, a bear (kid-friendly) feeling is a must. Can use stock images 3. A clean and appealing product design. 4. Parts of the pack are to be reserved for the Logo, please find the cremica logo in the attachment below 5. The overall aura of the pack should be playful and kid-oriented. 6. Variant Name should be placed in the front of the pack.
What to avoid
The overall tone of the pack should be bright & light, a dark tone must be avoided.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Cremica collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
PEOPLE SEARCHING FOR NEW EXPERIENCES.
The typical drinker for this proposed product will be as follows: * Likely female skewed 20-65+ * Most likely to shop
busy young professionals, families, athletes, those who are on a health journey
Majority are women over 50 years old.
Millennials, moms, kids.