How boon.guus started their product packaging journey
Not the colors, only the way it catches your attention. Not my favorite though
The size of the pasta box
The way it attracts your attention through colors, the style and the triangles on the side.
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Organic Quinoa & Rice Pasta
Description of the product
Sana Organic comes with our new 'Organic Quinoa & Rice Fusilli Pasta', as the name already explains made of mainly Quinoa and Rice. The product is made in Bolivia of which are proud off (it may come back in the design but we leave that to you).
Next to that, gluten-free and vegan. We want to mention this, however we do not want to mainly focus on that as we want to distinguish ourselves from our competitors that focus completely on the word 'gluten-free'.
The package should be young, cool, attractive and still show that it is healthy and organic.
Sidenote, the factory of which we buy our product from gives a part back to Bolivian Women, with the development of project.
Description of the product target audience
People between 25 and 39, without children or with children below the age of 8. Salaries above average (Young Earned Professionals), people who are willing to pay extra for Organic Quinoa Pasta instead of the regular gluten pasta. People that focus on healthy food. Location is in general the areas of big cities with 'healthy shops', 'organic shops' and upper-class supermarkets.
A pasta box with a small window in front (where you can see the pasta). One picture of a box is added as an attachment to show the shape of our box with this kind of Window. The package should attract the eye/attantion (colors), it should be young, new but still sophisticated (the other three attachments). Not too busy, not too many words/text etc. Bright colors may be used like red, blue etc. As the product is from Bolivia, the colors of the country may be used (not a must) which are red/yellow and/or green. A face of a Bolivian women (like the 'Tropical' attachment') could be an option, not mandatory.
What to avoid
too much text
24 cm height, 14 cm width, 4 cm depth, but other dimensions are possible
calm but attractive colors with a bolivian women could be used in the design (not a must, just an idea)
Attached information which should be put on the package. The font and place we leave that up to you