We are looking to have our packaging and labels designed.
We use all natural ingredients. Some fruits are infused and dehydrated on site. Nothing artificial is added to any of our products. The labels should be easily interchangeable between products. So make sure that there is a universal design showing the company views and personality (brand specific) without focusing on one single product flavor.
For the boxes we are open to the idea of a window.
The labels should also be brand specific with the ability to change the name of the product easily as well as the ingredient and nutritional chart.
We will need both a front and back 3 inch round label designed. This should be similar to what is designed for the boxes.
For the EVERYTHING FREE line please display the name as EVERYTHING FREE by CN. The CN can be in a smaller font. We do not want to confuse the customers. If they see CONTAINS NUTS on the front they may not realize that the EVERYTHING FREE line uses coconut and not actual nuts.
Make sure that NO NUTS, NO DAIRY, NO SOY, NO GLUTEN, NO REFINED SUGAR, NO GRAINS is on the front of the design for the EVERYTHING FREE line. Make sure it is clear and popping in some way. This is a product for those with dietary restrictions or those who want a treat but still wish to be healthy.
You can have a slightly different label for the EVERYTHING FREE line. Color difference or some other subtle change to the regular. Nothing drastic. Don't design a whole different package or label. We want customers to recognize our package easily. And, please create a design that will stand out from the rest on the shelves.
Put in a generic nutritional value chart, ingredient list, barcode, address and allergy information. Make sure it is easily switched out for our actual information. But, have the sizes set for an easy swap.
On the boxes please add a little blurb about the company. You can find information on the website http://www.containsnuts-cookies.com
The items that need to be easily switched out of the design for another one of the same dimensions are:
nutrition value chart
product name (flavor of cookies)
Files must be in high resolution AI and EPS formats.
Don't forget that there is the REGULAR cookie package and the EVERYTHING FREE cookie package. Once again the difference can be as subtle as using a natural look on the box (for the EVERYTHING FREE). Almost like a paper bag color. Samples of this idea have been uploaded into the briefing.