Design a fresh and tasty package for super-premium RAW pet food

white, green, red, orange/gold Dark red/maroon & blue

Natural Animal Solutions

http://www.naturalanimalsolutions.com.au

NAS SuperFood FRESH

Natural Animal Solutions (NAS) is a high end, premium brand in pet health. We have been operating in the pet specialty segment for over 14 years and supply pet health products throughout Australia and overseas. We are now expanding our range into pet foods.
NAS SuperFood FRESH is going to be the super premium food of the raw food segment for pets. We see our new food as being the fine dining experience for pets. If commercial (dried and tinned) food is the “take away”, “café” style food then ‘NAS Superfood FRESH’ is the white linen experience in a high end restaurant.
NAS SuperFood FRESH is a ready-made, frozen meal using only the highest quality, fresh whole food in a fully recyclable container.

All pet owners who have an interest in giving their pets the healthiest foods available for their pets.

Please read full product brief word doc for full details. I have attached this to the project.

In short, NAS SuperFood FRESH will be in a food tray with a full wraparound cardboard packaging. The wraparound is the part of the packaging which is required to be designed. with a fresh, new design format to make the product stand out on-shelf.

We understand this contest will be for one design. However, it would be great to see a mock-up of how the entire range could look!

Please read full product brief word doc for full details. I have attached this to the project.
In short, we do not want the packaging design to look like a standard dog food product as there are literally 1000's of these on-shelf already.

I have attached the product templates which have been created to size and have the sizes marked.